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Vol 14, No 1 (2024) The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City Abstract  PDF
Dwi Nur Octafehili, Dewi Komala Sari, Mochamad Rizal Yulianto
 
Vol 12, No 2 (2022) Pengaruh Promosi, Brand Image, dan Shopping Lifestyle terhadap Impulse Buying di Shopee Abstract  PDF
Abdul Salam
 
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