The Influence of Promotion, Trust, and Profit Sharing on Members' Decisions to Use Hajj Savings Products at KSPPS BMT UGT Nusantara Pesanggaran Branch, East Java

Hikmah Putri Octaviani, Yunus Zamroji

Abstract


This study discusses the influence of promotion and trust on customers' decisions to use the hajj savings product at BMT UGT. The research was conducted to understand the extent to which promotion and the level of customer trust affect the decision to choose the Hajj savings product. Data were collected through surveys of customers using the hajj savings product at BMT UGT, employing multiple regression analysis methods to measure the influence of these two variables. The results show that both promotion and trust significantly impact customers' decisions. Effective promotion can increase customers' awareness and interest in the product, while high trust in the financial institution provides a sense of security and confidence in using the hajj savings product. Overall, the study concludes that improving promotional strategies and strengthening customer trust is essential to enhance the decision to use the hajj savings product at BMT UGT. It is known that the Fvalue is 7.991 > Ftable 2.46, and the significance value is 0.00 < 0.05, thus it can be concluded that there is a simultaneous influence of the Promotion variable (X1) and Trust variable (X2) on members' decisions to open hajj savings accounts at BMT UGT Nusantara Pesanggaran Branch.

Keywords


Islamic Cooperative, Promotion, Trust, Customer Decision to Use Hajj Savings Product

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