Perumusan Model Bisnis Sosial; Modest Fashion Enterprise

Defia Ifsantin Maula

doi:10.21927/jesi.2021.11(2).131-142

Perumusan Model Bisnis Sosial; Modest Fashion Enterprise

Defia Ifsantin Maula

Abstract

Penelitian ini bertujuan untuk mendapatkan gambaran umum mengenai model bisnis modest fashion yang sudah ada sebelumnya kemudian gambaran tersebut dijadikan acuan untuk merancang model bisnis sosial. Penelitian ini dilakukan dengan menggunakan metode kualitatif dalam rangka merancang model bisnis untuk sebuah usaha fashion sederhana. Tujuan penggunaan metode kualitatif dalam penelitian ini adalah untuk memperoleh wawasan dari sudut pandang calon pelanggan dan calon penerima manfaat untuk mengidentifikasi karakteristik, perilaku, kebutuhan dan keinginan mereka. Penelitian ini juga secara umum menggambarkan gambaran bisnis fashion sederhana yang ada, yang kemudian juga dapat menjadi acuan dalam merumuskan model bisnis sosial sebuah usaha modest fashion. Dalam merancang model bisnis sosial ini, peneliti mengadaptasi teori sembilan komponen penyusun dari Osterwalder & Pigneur (2010). Berdasarkan hasil dari penelitian ini, menjalankan bisnis di industry modest fashion saat ini dapat dikatakan sebagai peluang besar untuk dijalankan.

Kata kunci: modest fashion, bisnis sosial, model bisnis, bisnis model canvas

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DOI: http://dx.doi.org/10.21927/jesi.2021.11(2).131-142