The effectivity of hypnobreastfeeding on the success of exclusive breastfeeding by mothers giving birth at Dian Dwi Anggraini Independent Midwifery Practice in Bogor

Background: Stunting is an indicator of chronic malnutrition due to a long period of insuﬃcient food intake. The prevalence rate of stunting in Indonesia reached 24.4% in 2021. Generally, problems related to linear growth in toddlers are frequently disregarded because it is still considered as normal as long as the child's weight has met the standard. Several studies stated that stunting is associated with an increased risk of morbidity and

INTRODUCTION mortality, as well as inhibited development of motoric and mental abilities. To decrease the prevalence of stunting, specific intervention in the form of exclusive breastfeeding needs to be carried out.The coverage of exclusive breastfeeding in Indonesia was 52.5%. Feeding the baby exclusively with breast milk up to the age of 6 months has been recommended by the World Health Organization (WHO). However, various obstacles occurred in the breastfeeding process cause the mothers unable to provide the babies with exclusive breast milk. One of the inhibiting factors of breast milk production is the psychological factor, which is the occurrence of stressors in breastfeeding mothers. One of the efforts which can be done to relieve stress in breastfeeding mothers is by applying hypnobreastfeeding. It is a natural effort carried out by providing positive affirmations for the breastfeeding process when mothers are in a very relaxed or very concentrated state. Objectives : This study aims to figure out the effect of hypnobreastfeeding on the success of giving exclusive breastfeeding.  breastfeeding process runs comfortably and smoothly, and the mother can produce sufficient milk to meet the baby's needs; it was done by giving positive affirmation for the breastfeeding process where the mother is in a very relaxed or very concentrated state (9).
Hypnobreastfeeding can stimulate the brain to release neurotransmitter, chemicals in the brain, such as encephalin and endorphin whose function is to improve mood so that it can change an individual's acceptance of illness or other physical symptoms, in this case, is to help smoothen breast milk production (10) Hypnobreastfeeding intervention has been shown to be effective in assisting

RESULTS AND DISCUSSION RESULTS
As can be seen from Referring to Table 2 Hypnobreastfeeding is very helpful for the mother by giving positive suggestions that she is able to properly provide breast milk for her baby (14) hypnobreastffeeding as a part of Hypnotherapy has a mechanism of action that can stimulate the brain to release chemical neurotransmitters found in the brain, namely encephalin and endhorphin which have a function to improve mood so that it can change the individual's acceptance of pain or other The Effectivity of Hypnobreastfeeding on the Success of Exclusive Breastfeeding physical symptoms, can increase maternal self-confidence so that breast milk production increases (14).
The more often the Hypnobreastfeeding activities are carried out, the more sufficient the breast milk production will be. This is because the treatment causes the mother's body to become more relaxed and leads her to have a calmer mind. It will help increase the oxytocin hormone whose function is to smoothen breast milk production. Thus, the mother will have sufficient breast milk that can be measured from the baby's more frequent urination at least six times a day and the increased body weight (9) Breast milk possesses tremendous benefits for the baby's survival. If these benefits are known to women during pregnancy and maternity period, they will try to provide breast milk to their babies. The breastfeeding process is inseparable from the mother's confidence in breastfeeding. The mother's belief and self-confidence in breastfeeding will determine the success of breastfeeding, one of which is by applying the h y p n o l a c t a t i o n t e c h n i q u e o r hypnobreastfeeding (11).

CONCLUSION AND RECOMMENDATION
Based on the research's objectives, the hypotheses drawn, and the results obtained, it can be concluded that mothers given the hypnobreastfeeding treatment had a higher chance of providing exclusive breastfeeding compared to those without treatment.
According to the high effectiveness of hypnobreastfeeding on the success of exclusive breastfeeding shown in this study, t h e r e s e a r c h e r s a s s u r e t h a t hypnobreastfeeding is a treatment that must b e g i v e n b y h e a l t h w o r k e r s w h e n accompanying mothers in labor.