SHOPEEPAY MOBILE PAYMENT ADOPTION ANALYSIS USING THE UTAUT MODEL APPROACH (CASE STUDY AT AMIKOM UNIVERSITY YOGYAKARTA)

Widiyanti Kurnianingsih

Abstract


Along with the development of time, fintech companies issued mobile payment products such as QR Code, NFC, and OTP codes. The use of payment facilities that are currently rampant causes users to choose according to their wishes, based on the description, the purpose of this study is to analyze the use of ShopeePay mobile payments using the UTAUT approach. The variables analyzed are Perceived Risk, Perceived Trust, Perceived Cost, Self-efficacy, Effort expectancy, performance expectancy, and Social Influence on mobile payment adoption at Shopeepay. The research method used in this case is a descriptive method, using statistical data processing tools. Data collection was carried out at Amikom University Yogyakarta using the sampling method. The results showed that the factors perceived risk (perceived risk), self-efficacy (self-efficacy), and effort expectancy (business expectations) had a positive and significant effect on interest in mobile payment adoption in Indonesia. . Furthermore, the factors of perceived trust (perceived trust), performance expectancy (performance expectations), and social influence (social influence) do not have a positive effect on interest in mobile payment adoption in Indonesia.


Keywords


Fintech, Shoopeepay, Adoption, UTAUT

Full Text:

PDF

References


H. Thomas, A. Jain, and M. Angus, “The Global Journey From Cash to Cashless,” Advancing Insights, Advancing Commerce, vol. 1, no. 3rd, p. 15, 2013.

Untoro, RA Trenggana, and K. Dewi, “Mapping of Mobile Payment Products and Risks in Payment Systems in Indonesia,” Bank Indonesia Working Paper, pp. 1–74, 2013.

C. Phonthanukitithaworn, C. Sellitto, and MWL Fong, Asia-Pacific Journal of Business , vol. 5, no. 2. 2016.

“Latest Finance and Banking News - KONTAN.” https://keuangan.kontan.co.id/ (accessed Mar. 28, 2022).

A. Angela, "Factors that influence the attitude to use electronic wallets and their implications for behavioral intention are studied in ShoppeePay users," Scientific Journal of Management and Business.

“3001 @ shopee.co.id.”

F. Bagas, "ShopeePay Officially Presents as a Digital Wallet, Offers a Rp 1 Shopping Voucher Promo," Scientific Journal of Management and Business, 2020.

V. Venkatesh, JYL Thong, and X. Xu, “Venkatesh_Thong_Xu_MISQ_forthcoming (GENDER AGE EXPERIENCE),” MIS Quarterly , vol. 36, no. 1, pp. 157–178, 2012.

N. Sobti, “Impact of demonetization on diffusion of mobile payment service in India: Antecedents of behavioral intention and adoption using extended UTAUT model,” Journal of Advances in Management Research, vol. 16, no. 4, pp. 472–497, Oct. 2019, doi: 10.1108/JAMR-09-2018-0086/FULL/HTML.

D. Valencia, C. L.-U. M. J. Ilmu, and undefined 2021, “E-WALLET SERVICE INNOVATION, SERVICE DELIVERY, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY WITHIN SHOPEEPAY IN INDONESIA,” ejournals.umn.ac.id, vol. 13, no. 1, 2021, Accessed: Mar. 28, 2022. [Online]. Available: https://ejournals.umn.ac.id/index.php/manajemen/article/view/1929

M. T. T. Tenk, … H. Y.-I. J. of, and undefined 2020, “E-wallet Adoption: A case in Malaysia,” ubipayroll.com, vol. 2, no. 02, 2020, Accessed: Mar. 30, 2022. [Online]. Available: https://ubipayroll.com/ijrcms/index.php/ijrcms/article/view/64

K. Al-Saedi, M. Al-Emran, E. Abusham, and S. A. El-Rahman, “Mobile Payment Adoption: A Systematic Review of the UTAUT Model,” 2019 International Conference on Fourth Industrial Revolution, ICFIR 2019, Feb. 2019, doi: 10.1109/ICFIR.2019.8894794.

S. Roy, M. Balaji, … A. K.-J. of S., and undefined 2017, “Predicting Internet banking adoption in India: A perceived risk perspective,” Taylor & Francis, vol. 25, no. 6, pp. 418–438, Sep. 2016, doi: 10.1080/0965254X.2016.1148771.

V. Venkatesh, M. Morris, G. Davis, F. D.-M. quarterly, and undefined 2003, “User acceptance of information technology: Toward a unified view,” JSTOR, Accessed: Mar. 30, 2022. [Online]. Available: https://www.jstor.org/stable/30036540

Z. Xuehua, “Changes of Accounting Firm Organizational Form, Accounting Firm Size and Audit Quality,” Proceedings of the 2014 International Conference on Economic Management and Social Science. Atlantis Press, 2014. doi: 10.2991/emss-14.2014.65.

D. Gefen, E. Karahanna, D. S.-M. quarterly, and undefined 2003, “Trust and TAM in online shopping: An integrated model,” JSTOR, Accessed: Mar. 30, 2022. [Online]. Available: https://www.jstor.org/stable/30036519

D. Urumsah, … M. Q.-P. of the 19th, and undefined 2011, “An investigation into the factors influencing consumers to use e-services of Indonesian airlines: The role of motivation,” espace.curtin.edu.au, Accessed: Mar. 30, 2022. [Online]. Available: https://espace.curtin.edu.au/handle/20.500.11937/48280

V. Venkatesh, J. Thong, X. X.-M. quarterly, and undefined 2012, “Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology,” JSTOR, Accessed: Mar. 30, 2022. [Online]. Available: https://www.jstor.org/stable/41410412

FP-A. in motivation and achievement and undefined 1997, “Current directions in self-efficacy research,” dynaread.com , Accessed: Mar. 30, 2022. [Online]. Available: https://www.dynaread.com/current-directions-in-self-efficacy-research

J. Santrock and J. Santrock, “Educational Psychology second edition,” 2007, Accessed: Mar. 30, 2022. [Online]. Available: http://difarepositories.uin-suka.ac.id/35/

I. Nauli, “'Quantitative Research Methods Equipped with Comparison of Manual & SPSS Calculations'. date. Jakarta. Sugiyono. 2015. Business Research Methods …,” 2021, Accessed: Mar. 30, 2022. [Online]. Available: https://eprints.umk.ac.id/14814

C. Chuan, J. P.-J. P. IPBL, and undefined 2006, “Sample size estimation using Krejcie and Morgan and Cohen statistical power analysis: A comparison,” researchgate.net, Accessed: Mar. 30, 2022. [Online]. Available: https://www.researchgate.net/profile/Christie-Entika/post/Between_Krejcie_and_Morgan_1970_tables_Cohen_1992_in_deciding_sample_size_which_one_do_you_prefer_as_both_approaches_have_its_own_critics/attachment/59d626526cda7b8083a22f13/AS%3A489574523772930%401493735070267/download/SAMPLE+SIZE+ESTIMATION+USING+KREJCIE+AND+MORGAN+AND.pdf

J. C.-P. bulletin and undefined 1992, “A power primer.,” psycnet.apa.org, vol. 112, p. 155, 1992, Accessed: Mar. 30, 2022. [Online]. Available: https://psycnet.apa.org/doiLanding?doi=10.1037/0033-2909.112.1.155

R. Yadav, G. P.-J. of C. Production, and undefined 2016, “Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior,” Elsevier, Accessed: Mar. 30, 2022. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0959652616307971




DOI: http://dx.doi.org/10.21927/ijubi.v5i1.2323

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Indonesian Journal of Business Intelligence (IJUBI)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Lisensi Creative Commons
IJUBI by https://ejournal.almaata.ac.id/index.php/IJUBI is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

View My Stats