S. D. Utami and E. J. Lestari, “EXPLORING THE INFLUENCE OF SOCIAL MEDIA MARKETING, EWOM, AND BRAND IMAGE IN INCREASING PURCHASE INTENTION FOR NPURE PRODUCTS ON TIKTOK (A CASE STUDY ON GEN Z IN YOGYAKARTA)”, IJMA, vol. 6, no. 2, pp. 163–175, Dec. 2025.