UTAMI, Sufi Dewi; LESTARI, Elisa Jayanti. EXPLORING THE INFLUENCE OF SOCIAL MEDIA MARKETING, EWOM, AND BRAND IMAGE IN INCREASING PURCHASE INTENTION FOR NPURE PRODUCTS ON TIKTOK (A CASE STUDY ON GEN Z IN YOGYAKARTA). Indonesian Journal of Management and Accounting (IJMA), [S. l.], v. 6, n. 2, p. 163–175, 2025. DOI: 10.21927/ijma.2025.6(2).163-175. Disponível em: https://ejournal.almaata.ac.id/IJMA/article/view/6580. Acesso em: 22 oct. 2026.